Skincare is one of the oldest industries in the world, dating back to ancient Egypt and Greece, where people used basic routines to care for their skin. Yet, for many years, skincare has been perceived as a women’s-only domain. Founder Murat Bazarov noticed this disparity early on in his life and set out to redefine what it means to care for skin — making it accessible and inclusive for everyone, regardless of gender or body type. With the launch of NUBIO’s AI-powered skincare app, the industry is set to experience its next big evolution, making personalized skincare truly universal.
Murat Bazarov, Founder of NUBIO
The NUBIO AI app leverages the power of artificial intelligence to create personalized skincare solutions for each individual user, regardless of gender or body type. Founder Murat Bazarov’s personal experience — watching his father care for his feet out of necessity, yet never calling it “skincare” — shaped his commitment to making skincare more inclusive for all genders and body types. The app does this by scanning users’ faces and feet, which allows it to assess the condition of their skin and instantly recommend relevant skincare products.
Additionally, the app aims to create an inclusive wellness community with social features that allow users to send recommendations and messages of support to each other. When the app launches, licensed dermatologists will also be able to create accounts and serve as experts within the community.
Other features in the NUBIO app include support not just for skincare but for mental health, self-esteem issues, and general wellness. “The platform is designed to be a safe and inclusive space where users can share their experiences, ask questions, and receive support from both their peers and skincare experts,” NUBIO Founder and CEO Murat Bazarov comments. “This community-driven feature is key, as it helps users feel like they’re part of something bigger, fostering a sense of belonging and self-acceptance that’s often missing in traditional skincare routines.”
NUBIO’s app is not the first time the skincare industry has dipped its toe into AI-powered solutions. Neutrogena briefly dabbled in a similar AI-powered face-scanning app named Skin360 before abandoning the hardware and converting Skin360 into a website-based service. Skincare companies such as Idunn’s Apple have also used generative AI models to interact with users using natural language input and give personalized recommendations based on digital conversations with users. Despite the growing trend of AI use in the industry, NUBIO is one of the only companies integrating AI solutions with social, community-driven features.
With an academic background that includes stints at schools like Johns Hopkins University, where he participated in a specialized program focused on technology and innovation, Murat applied his expertise in coding and programming to create a solution that addresses real unmet needs in the industry. This experience solidified his belief that technology could make skincare more accessible and inclusive.
Murat’s journey from feeling like an outsider to a self-made entrepreneur fuels his passion for inclusivity in skincare. He launched NUBIO to bridge the gaps he saw in the industry — making skincare more approachable for everyone, especially men who have been historically excluded.
“Growing up, I always found it odd that people thought skincare was just for women. It never made sense to me — everyone has skin, right?” Bazarov observed. That curiosity and frustration eventually led him to start NUBIO, a skincare brand that initially focused on the feet.
Murat noticed that 87% of people worldwide experience foot problems, yet foot care is often ignored or dismissed as cosmetic. Starting with foot care, he set out to change the narrative around self-care, emphasizing that feet are not just about appearance — they’re essential to our overall health and well-being.
“Foot care isn’t just about appearance — it’s about health and mobility. I wanted to create something that would encourage both men and women to take better care of their feet,” Bazarov explains. The product line sold over 1,000 units within its first month on Amazon, placing NUBIO in an ideal position to make a further impact on the world of skincare.
When Murat launched NUBIO, he was surprised to see most of his customers were women. “That’s when I knew we needed to make foot care more accessible for men,” Bazarov shared. This insight led to a deeper focus on building an inclusive skincare community that breaks down stigmas around self-care for all genders.
Today, NUBIO looks towards the future while paying tribute to its roots as a footcare company by integrating footcare into the NUBIO app. Through research-backed advice, cutting-edge technology, and the creation of an inclusive wellness community through the app, NUBIO aims to revolutionize the skincare industry.
But NUBIO innovates more than just products; it innovates in the way skin and self-care are addressed. NUBIO fuses AI technology with community interaction into a single platform where personalized care can finally meet collective support. This holistic approach empowers the user to take action beyond their concerns about their skin to build up a deeper level of confidence and well-being.
According to Bazarov, the company is aiming for a customer base of 5 million users on the app by the end of 2025. With the application poised to launch worldwide, Bazarov and his team stay committed to all-inclusive, functional skincare solutions based upon one simple philosophy: every human being is entitled to feel great in their own skin.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
