In a world where competition is fierce, getting noticed has become one of the greatest challenges for businesses. For PR expert Jessica Stagg, the solution is clear: strategic public relations. As PR Strategist at Two Comma PR, Jessica has helped countless businesses elevate their brands, harnessing the power of top-tier publications to catapult their success.
We sat down with Jessica to discuss the vital role of PR in launching business ideas in 2025 and why getting featured in high-brand publications is no longer optional but essential for any business looking to thrive.
Why PR Is Crucial in Today’s Business Landscape
“PR is about more than publicity,” Jessica begins. “It’s about building trust, credibility, and authority. In 2025, with audiences more skeptical and discerning than ever, having your business featured in top-tier press is one of the most effective ways to stand out.”
Jessica explains that being seen in a respected publication not only elevates a brand but also creates a ripple effect. “When people see your name or your business mentioned in outlets like Forbes, Entrepreneur, or The Guardian, they immediately associate your brand with quality and expertise. That’s the kind of authority that can open doors to investors, customers, and partnerships.” Not only do brand publications support your business but PRESS campaigns can reach out to millions of people.
The Power of High-Brand Publications
“High-brand publications act as amplifiers for your message,” Jessica continues. “They take what you’re doing and give it credibility on a global scale.”
She recounts stories of businesses that experienced exponential growth after a single feature in a top-tier outlet.
Jessica emphasizes that the reach of these publications goes beyond the immediate audience. “These features often get shared, repurposed, and discussed across social platforms, creating a digital footprint that keeps working for you long after the article is published.”
Why PR Is Vital for Business Launches in 2025
“Launching a business in 2025 without PR is like throwing a party without sending out invitations,” Jessica says. “You might have a great idea, but if no one knows about it, it’s unlikely to succeed.”
She points out that PR doesn’t just announce a launch—it builds momentum. “Through carefully crafted press releases, media coverage, and features, PR ensures your launch doesn’t just make a splash—it creates waves.”
Jessica also notes how PR can position a new business as a leader in its field, even before it has an established track record. “A strong PR campaign can shape public perception, making your business the go-to solution in your niche right from the start.”
A Blueprint for Long-Term Success
While PR is vital for launches, Jessica is quick to highlight its long-term value. “PR isn’t just about the launch; it’s about creating a foundation for sustained growth,” she says.
She explains that consistent features in respected outlets build a legacy of trust and authority that attracts customers, investors, and collaborators over time. “It’s like planting seeds that continue to grow. Each feature adds to your reputation, making it easier for people to choose your brand.”
Jessica’s Advice for Businesses in 2025
For businesses looking to harness the power of PR in 2025, Jessica offers this advice: “Don’t underestimate the value of storytelling. People connect with stories, not just products or services. A great PR strategy shares your story in a way that resonates with your audience.”
She also emphasizes the importance of partnerships. “Working with PR professionals who have connections to top-tier publications is invaluable. They know how to position your story for maximum impact.”
Finally, Jessica reminds us that PR is an investment, not an expense. “The ROI of a strong PR campaign can be extraordinary. It’s not just about getting noticed—it’s about creating a brand people trust and believe in.”
Jessica is a Featured Columnist at Grit Daily, where she covers the latest trends in business, events and public relations. Based in London & Sussex, she actively built her career at the intersection of these fields, providing insightful analysis and commentary on industry developments.
