SXSW 2025 is set to bring together the sharpest minds in tech, entertainment, and media. And while the main stage features some amazing speakers, the real innovation is happening on the outskirts.
Welcome to The Lively Grit Daily House, a speakeasy-style hub where conversations go deeper, ideas hit harder, and innovation takes center stage. Just a short walk from the festival’s epicenter, this immersive space is all about stripping away the fluff and getting straight to what matters: real solutions, real impact.
And few industries demand real solutions more than today’s content creators. Filmmakers, game developers, and live broadcasters are pushing creative boundaries like never before, blending disciplines in ways that were once impossible. Virtual production and in-camera VFX have redefined storytelling, making it faster, more immersive, and more collaborative. But with this evolution comes new challenges — soaring data demands, complex real-time rendering, and the need for seamless creative workflows.
At SXSW 2025, Dell Technologies is tackling the challenges of modern content creation head-on. With high-performance NVIDIA GPUs, Dell Pro Max, Precision Workstations, and AI-driven workflows, Dell is showcasing how its technology is enhancing virtual production, real-time collaboration, and digital media creation.
In collaboration with Orbital Studios, Dell will demonstrate how AI, scalable infrastructure, and accelerated computing are shaping the future of storytelling — spanning film, branded content, and interactive media.
Dell’s Technology: Powering the Next Wave of Virtual Production & VFX
The future of storytelling demands speed, efficiency, and seamless collaboration — and Dell is delivering the technology to make it happen. From real-time rendering and AI-assisted workflows to high-performance storage solutions, Dell is equipping filmmakers, game developers, and content creators with the power to bring their visions to life without technical bottlenecks slowing them down.
At the heart of modern virtual production and VFX pipelines is real-time rendering, and Dell’s high-performance workstations, powered by NVIDIA RTX professional GPUs, are built to handle it. Whether it’s ray-traced lighting, AI-driven upscaling, or complex simulations, these solutions provide the speed and precision needed for instant photorealistic visuals and real-time creative control. With workstations like the Dell Precision 7875 Tower, creators can seamlessly integrate digital environments, handle AI-assisted VFX, and manage high-resolution assets without workflow slowdowns — ensuring teams stay efficient from pre-production to final render.
But rendering is only one piece of the puzzle. Virtual production and in-camera VFX generate massive datasets, and traditional storage solutions struggle to keep up. Dell’s PowerScale OneFS storage architecture provides fast, scalable, and easily accessible storage, allowing teams to seamlessly access high-resolution assets, volumetric captures, and complex compositing files in real time. Whether working on an LED stage or remotely, creators can collaborate without the typical workflow slowdowns.
AI is also playing a growing role in production, and Dell is helping studios leverage AI to optimize, not replace, human creativity. AI-powered tools can automate tedious tasks like rendering optimizations and asset management, allowing creators to focus on storytelling while the technology handles the heavy lifting. With scalable computing, AI-driven acceleration, and cloud-enabled collaboration, Dell is making production workflows faster, smarter, and more flexible than ever before.
Dell at The Lively Grit Daily House
At SXSW 2025, Dell is hosting a series of panels and live demos at The Lively Grit Daily House, bringing together industry pioneers, technologists, and creators to explore the intersection of AI, interactive media, and virtual production.
Starting at 12:30 PM, there will be a lunch and demo presented by Dell and Orbital Studios that will showcase their collaboration. The live Virtual Production Scout demo will allow attendees to experience how teams can collaborate in a fully immersive, interactive environment — mapping out scenes, refining compositions, and making critical decisions before ever stepping on set.
At 1:00 PM, they will host a visionary roundtable titled “It’s Not Like It Was: Virtual Production, AI & The Future of Creative Storytelling for Brands & Filmmakers.” It will feature panelists from Orbital Studios, Narwhal Studios, and Mod Tech Labs, who will discuss how AI, virtual production, and real-time collaboration are redefining workflows in film, advertising, and branded content. The conversation will explore how these innovations are making production faster, more efficient, and more creatively flexible — without sacrificing the human touch.
Finally, Dell and Powerhouse Animation will present an experimental lab titled “AI in Action,” which will be a hands-on experience showcasing AI-driven workflows in animation and content creation.
Join Dell, Orbital Studios, and other industry leaders at The Lively Grit Daily House to witness the next wave of content creation — and see how AI, virtual production, and high-speed computing are unlocking a new era of immersive storytelling.
Want to experience the demos and panels for yourself? Grab your ticket on Eventbrite (promo code audience101) and see what the future virtual production and VFX looks like.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
