Importance of images
Images have proved to be a wonderful method to grab user attention and make the content appealing. This is a natural scheme that people prefer images over text as the human brain is proved to be able to process visual input a lot faster than textual input. Images not only help in visualizing important points, but it also helps your content to rank in image search results.
Major advancements have been made in many fields of digital science over the past few decades, but the recent decade has innovated a very useful technique for utilizing image data to its full capacity. This feature is a reverse picture search tool that provides the option to search by image instead of text.
Images help to increase traffic on your platform in many ways. Many aspects are using which you can make your business succeed. You can use images to:
Enhance platform reach
Image search has enabled the browser to view the data visually instead of textual information. Previously, browsers were not able to comprehend the visual part of the image. Only textual information associated with the image was used to identify what it represents. But after the rise of image finder tools, the search using image feature is implemented by many renowned platforms such as Google, Bing, Yandex, and ReverseImageSearch, which provide the facility of free image searching to its users. If you use more images in your platform, the chances of your content appearing in the image search results.
For instance, if you take products of an image from every angle, they will have a high chance of falling in the same spectrum as the input image. If there are very few images against every product, then if the user inputs an image of almost the same thing with a different angle, your product might not make it to the search results.
If your images show up in the results of image search, the user might visit your website, increasing your organic traffic. Even if he finds the product on any other website3 as well, he might want to survey your platform too and end up shopping there as well.
This will not only boost your sales but make your platform rank better according to SEO.
Grab audience attention
Images can also help you grab the audience’s attention. For this strategy to work, you need to make sure your images are attractive and unique. You can also use infographics if you are selling a service, not a product. For products, there are certain ways you can enhance your images, like using a consistent theme throughout the page or using solid colors for the background.
Making images attractive will also attract people when they are scrolling through the image search results and find a unique attractive image that stands out.
Gain backlinks
Good images can help you coin high-quality backlinks. Many platforms tend to reuse other’s images which they find useful and fitting in their content. Usually, they select unique and original images and provide backlinks to the original platform which not only increases your traffic but also makes your content authentic in the eyes of SEO standards.
You can perform an image search to find if anyone is using your image and has provided you a backlink or not. If they have not attached a backlink to your website, you can request them to do that.
Make your content authentic
When you provide more images against a single product, clients feel satisfied as they get the image that the owner has provided as much information as he can and wants the client to be completely satisfied. Also, if you include human models or human body parts in product pictures, if possible, as they increase your sale. According to research people tend to buy a product based on real scenarios more than they go for photoshopped backgrounds and products.
Include keywords
Include keywords in your image descriptions, file names, tags, and other textual information so that the density of keywords included in your content increases. Previously, people used to blindly fit keywords into their content due to which the content made no sense, but SEO ranked them on the top based on keyword density.
Now, SEO has upgraded its standards and involves user experience as well, which means that keywords should be wisely used and should not annoy the reader. So one best scheme is to adjust them in images to increase density while keeping text user-friendly.
This also helps the browser know which category your image belongs to and includes it in relevant image search results.
Conclusion
Picture search has proved to be a great method by which images can be used to boost business. Also, various other reasons have made it easy to use images to make your digital business successful.
