Communication forms the lifeblood of any industry, let alone the business of helping people buy and sell their homes. A professional can call themselves the best real estate agent in Minnesota, but it only matters if their clients see the benefit.
Dialogue can make or break a career just as it can lift a transaction to success from the brink of failure. It’s about more than lengthy emails and productive consultations, though. Home buyers and sellers should expect more from their realtors even before meeting them.
In the dynamic realm of real estate, where market trends shift like the seasons, a professional’s longevity is a testament to their expertise and effective communication.
Mark Callender, a seasoned Realtor at RE/MAX Results and the leader of Callender Home Team in Minnesota, has been active in the industry for over two decades. His success story is rooted in a commitment to clients and a knack for meaningful communication.
Passion for people
Mark’s journey in real estate began in the 1990s when he worked as an appraiser. His background equipped him with the invaluable skill of creating accurate comparative market analyses (CMAs), ensuring better prices for home buyers and sellers. His love for houses, architecture, and people naturally led him to a career where his passions could thrive.
Real estate is not just about transactions, especially within RE/MAX Results. It’s about lasting relationships. And connections only form through effective and empathetic communication.
“I pride myself in doing my job accurately and professionally, but it’s the relationships I truly value,” the Realtor says.
Communication as a cornerstone
Mark Callender believes communication is not just a buzzword; it’s a priority: “I listen more than I talk, I do what I say, and I follow up.”
It’s also of pivotal importance in a rapidly moving real estate transaction. If you’re looking for a Realtor in Minnesota, active listening and reliability should be at the top of your checklist.
In another facet of his communication ethos, the RE/MAX Results Realtor lets reviews speak for him. He’s also taken a unique approach to communication through visual content on his YouTube channel. The combined efforts mean there are few surprises when he meets with a buyer or seller in person.
“I’ve been doing educational videos for seven years, and I have not had to do a listing presentation since,” Mark reveals. “As we all know, sellers and buyers check us out on social media long before we meet them at their homes or our offices.”
A handbook for home buyers and sellers
Consider face-to-face and online communication ticked off the list. But what about right now? Mark Callender keenly shares some of his foremost insights into the often bewildering process of buying or selling a home.
“Focus on readiness, not market timing,” he begins. “Buy when you are ready, not before.”
“Consider short-term and long-term implications,” the RE/MAX Results Team Leader continues. “What will be the effects of getting in the market today versus waiting? How will your decision look in five to ten years?”
Finally, the Realtor suggests preparing early for a down payment. Consulting a reliable mortgage advisor should be your first step, followed by pre-empting the potential hurdles that could get in your way.
If you’re buying or selling a home, awareness of these considerations will only streamline your future conversations with a Realtor. From a Realtor’s perspective, sharing their wisdom in advance makes for more seamless client consultations.
Doubling down on discourse
It’s understandable to be conscious about money. But why should your home sale suffer as a result? Mark Callender believes an eye for opportunity and a consistent level of service are crucial to getting sellers the best prices for their homes.
“While many agents scale down on advertising during market slowdowns, I double or triple down,” he proclaims. It’s a disruptive approach to keeping buyers engaged, even in challenging market conditions.
Anyone with a 20+ year career as a Realtor will likely have some tricks that make deals tick. However, Mark Callender is thriving at RE/MAX Results through his ability to apply a tool like communication to the modern age.
Productive discourse leads to idyllic outcomes, but it’s a two-way street. Choose a Realtor committed to communication and follow Mark Callender’s advice to get the most out of your home purchase or sale.
Vivienne Benitz is a featured columnist at Grit Daily. She is originally from Germany and is a publicist at an international PR agency based in the United States.
