The mental health challenges faced by working mothers have become increasingly pronounced, particularly in the aftermath of the COVID-19 pandemic. Reports indicate that they experience significantly higher levels of anxiety and depression compared to their male counterparts, with 66% reporting adverse mental health effects during this period. As nearly half (46%) seek therapy and 58% navigate the dual responsibilities of primary caregiving and household management, many are turning to social media as both a support system and a means of financial empowerment. With 75% of internet users relying on social media to research products and services, establishing a strong online presence has become a crucial tool for connection, commerce, and resilience in an increasingly digital world.
One individual leveraging the potential of digital platforms is Kayla Elderkin, a former psychiatric nurse who transitioned into entrepreneurship. As the co-founder of The Digital Hub, her journey exemplifies the growing trend of balancing professional aspirations with personal responsibilities, particularly through the use of digital tools and strategies.
Early Life and Career Transition
Kayla Elderkin’s path began in Memphis, Tennessee, where she grew up as the eldest child in a challenging household. Her early life was marked by hardship, including a tumultuous and abusive environment. At the age of 18, she left home, faced homelessness, and worked multiple jobs to save for nursing school. Her perseverance led her to graduate as a nurse just as the COVID-19 pandemic began to unfold.
During her time as a frontline nurse in New York, Kayla witnessed the emotional and physical toll of the pandemic. This, combined with her desire to spend more time with her family, motivated her to explore alternative career paths. While recovering from a C-section during her second maternity leave, she discovered digital marketing, a field that quickly became a transformative opportunity.
“I didn’t want to go back to work after maternity leave with my second child. I wanted nothing more than to be home with my babies, but my [then] husband and I couldn’t afford to live on just one income,” she explained.
In January 2023, Kayla began her journey in digital marketing with no prior experience. By March, she co-founded a company that would eventually grow into The Digital Hub. This initiative aimed to fill gaps in the digital marketing space by offering comprehensive resources to individuals seeking to establish an online presence.
The Digital Hub provides a wide range of tools and guidance to help users navigate the complexities of digital marketing. Its collaborative and transparent approach ensures participants receive all the necessary information upfront, empowering them to succeed without hidden costs or additional purchases.
Empowering Others
Through The Digital Hub, Kayla has supported thousands of individuals in achieving financial stability, building online businesses, and reclaiming valuable family time. Her work resonates particularly with working mothers striving to balance career ambitions with caregiving responsibilities. By offering accessible and practical solutions, The Digital Hub has become a vital resource for those transitioning into the digital economy.
“I’ve since taken numerous programs and courses and coached thousands in this space through our private Facebook groups,” Kayla shares. “We’ve identified the gaps, understood what people struggle with, and learned what they feel is missing. We’ve combined all of that insight into our course.”
As a single mother of two, Kayla skillfully manages her growing business alongside her parenting responsibilities. She attributes her success to her adaptability and ability to prioritize, often working during quiet moments when her children are asleep. This flexibility has enabled her to stay present for her family while achieving her professional goals.
Future Plans for The Digital Hub
Kayla’s ultimate goal is to make The Digital Hub the go-to resource for digital marketing. She envisions scaling the company to reach even more people and continuing to pour her expertise and passion into the communities she serves. “Our mission is to help as many people as we can gain back their time,” Kayla says. “We want to be the digital marketing course that truly delivers on its promises.”
For those looking to follow in her footsteps, Kayla emphasizes the importance of serving your community. “Listen to their needs and focus on serving rather than selling,” she advises. “If you prioritize helping others, success will follow.”
Kayla Elderkin’s story is a powerful reminder that even in the face of adversity, it’s possible to build a life that aligns with your values. Her journey from nurse to CEO is an inspiring example of how resilience, authenticity, and a commitment to helping others can lead to extraordinary success.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
