The digital landscape is rapidly evolving, driven by the need for innovation and user engagement. SuperApps such as WeChat, Telegram, and others have transformed the way users interact with digital content, offering a multitude of services within a single platform. However, these SuperApps face the continuous challenge of keeping their vast user bases engaged with fresh, engaging content and features.This demand has paved the way for innovative solutions like PlaysOut, newly launched in the web3 mini-game distribution sector. Let’s delve into the market dynamics that necessitate platforms like PlaysOut, and how our company is uniquely positioned to bridge the gap between SuperApps and web3-enabled games, ultimately enhancing user engagement and monetization strategies.
The SuperApp Market: A Landscape of Opportunity and Challenge
SuperApps have become an integral part of the digital ecosystem, particularly in regions like Asia where WeChat and Alipay dominate the market. These platforms offer a wide range of services, from messaging and social networking to payments and e-commerce. According to a report by eMarketer, the global user base of SuperApps is expected to reach 3.6 billion by 2025, highlighting the immense reach and influence these platforms possess.
However, with such a vast user base comes the challenge of maintaining user engagement. Users today demand more than just basic services; they seek interactive, entertaining, and personalized content. This is where mini-games and web3 games come into play. According to Newzoo, the global games market is projected to generate $217.9 billion in 2023, with mobile gaming accounting for 50% of the market. This underscores the growing appetite for gaming content, particularly on mobile platforms.
The Need for Constantly Refreshed, Engaging Content
SuperApps are in a constant race to offer new and exciting content to their users. Traditional methods of content delivery, such as static articles or basic utilities, are no longer sufficient to keep users engaged. Mini-games provide a solution to this challenge by offering bite-sized, interactive experiences that can be easily integrated into SuperApps. These games not only entertain but also keep users coming back for more, driving user retention and engagement.
Web3 games, which leverage blockchain technology, add another layer of engagement by offering unique features such as digital asset ownership, play-to-earn models, and decentralized governance. These features align with the growing interest in blockchain and cryptocurrencies, attracting a tech-savvy audience that values innovation and interactivity.
PlaysOut is uniquely positioned to address the needs of SuperApps by offering a comprehensive suite of web3 tools which can be seamlessly integrated into some of the best performing mini-games. Our platform serves as a bridge, connecting SuperApps with a diverse range of gaming content that not only entertains but also engages users in meaningful ways.
Our mini-games are designed to captivate users with their interactive and rewarding experiences. Through the integration of blockchain technology, users have paths towards digital asset ownership, where users can own, trade, and sell in-game assets, adding a sense of value and ownership to their gaming experience, and play-to-earn models, where players an earn cryptocurrency or digital tokens by participating in games, creating an additional incentive for engagement. The application of blockchain also allows for decentralized governance, giving users a say in the development and direction of the games they play, fostering a sense of community and involvement. These features not only enhance user engagement but also attract a broader audience, including those who are interested in blockchain technology and cryptocurrencies.
Attracting New Users
The integration of web3 games into SuperApps can also serve as a powerful tool for user acquisition. The unique features of web3 games, such as the potential to earn real value through gameplay, can entice new users to join the platform. According to a report by DappRadar, the number of active wallets in the blockchain gaming sector increased by 65% in 2022, indicating a growing interest in this space.
By offering web3-enabled mini-games, SuperApps can differentiate themselves from competitors and attract users who are looking for innovative and rewarding gaming experiences. This can be particularly effective in regions where blockchain adoption is on the rise, such as Southeast Asia, Africa and Latin America.
Leveraging Data for Better User Engagement
One of the key advantages of web3 games is the ability to collect and analyze data in a decentralized and transparent manner. This data can provide valuable insights into user behavior, preferences, and engagement patterns. At PlaysOut, we leverage advanced analytics tools to help SuperApps better understand their user base and tailor their content accordingly.
By analyzing data from web3 games, SuperApps can gain insights into user preferences and engagement patterns, understanding which types of games are most popular among users and identifying peak times for user activity. The data also highlights monetization opportunities and which in-game features or assets drive the most revenue. All of this intelligence can help SuperApps optimize their content strategy, improve user retention, and drive growth.
Monetizing User Bases More Effectively
In addition to enhancing user engagement and acquisition, PlaysOut also helps SuperApps monetize their user bases more effectively. The integration of web3 games opens up new revenue streams exclusive to the gaming experience.
Within the game itself, users can purchase digital assets, skins, and other in-game items using cryptocurrency or fiat currency. Conversely, SuperApps have proactive earning opportunities where they can take a commission on the earnings generated by users through play-to-earn models and can offer unique, creative and integrated advertising and sponsorships, including branded in-game assets and events. According to a report by Juniper Research, the global in-game advertising market is expected to reach $56 billion by 2024. By offering a platform for web2 and web3 games, SuperApps can tap into this lucrative market and generate additional revenue.
The integration of games into SuperApps is still in its early stages, but the potential for growth is immense. As blockchain technology continues to evolve and user interest in digital assets grows, we expect to see more SuperApps embracing web3 games as a core part of their content strategy.
At PlaysOut, we are committed to driving this innovation forward. Our platform not only provides a diverse range of mini-games but also offers the tools and support needed for seamless integration into the Web3 space. By partnering with SuperApps, we aim to create a vibrant ecosystem where users can enjoy engaging, rewarding, and innovative gaming experiences.
Alex Wang is a Grit Daily Group contributor and the co-founder of PlaysOut.
