Seth Rochefort’s story is one of resilience, passion, and an unwavering commitment to helping others. A driven real estate professional, Seth has built his career by focusing on his clients’ dreams and finding innovative ways to save them money. His journey into the world of real estate was not without its challenges, but it is a testament to the power of persistence and self-belief.
Seth’s real estate career began in January 2020 during a pivotal moment in his life. Having just finished school and gearing up for a career in marketing, the sudden onset of COVID-19 forced him to pivot. Losing his marketing job turned into an opportunity to pursue real estate—a field where his people skills and genuine desire to serve others shone through.
“I’ve always been told I’d be great in real estate because I love working with people,” Seth shared. “I didn’t believe it at first, but I took a leap of faith, and it worked out. It was like climbing a ladder—one step led to the next.”
By April 2020, Seth had earned his license and made an immediate impact, selling two homes back-to-back during one of the most tumultuous periods in recent history. Despite the chaos of the pandemic, he leaned into networking, social media, and sheer determination to connect with clients and build his business.
A Unique Approach to Real Estate
Seth’s philosophy is simple yet powerful: connect personally, remain professional, and never give up. His ability to deeply understand his clients’ needs and his relentless drive to find creative solutions set him apart in the competitive real estate industry.
For Seth, the process is about more than buying or selling homes—it’s about creating lasting relationships. “I genuinely try to connect with each client and go out of my way to help them achieve their dream, no matter where they are in life,” he explained.
This client-first approach has led to incredible success stories. One such example involved months of complex negotiations and creative problem-solving to help a client secure their dream home without selling their current one. Seth’s persistence and belief in finding a way forward paid off, demonstrating his expertise and unwavering dedication.
Overcoming Challenges
Like any journey, Seth’s path has been marked by challenges. As someone new to New Mexico, he had to familiarize himself with the area, its neighborhoods, and its unique market dynamics. He spent countless hours exploring the state, learning its intricacies, and building a deep understanding of the communities he now serves.
Finding the right brokerage and connections was another hurdle. “I wasn’t from here, and I didn’t have a real estate background in my family. I had to start from scratch,” Seth said. Through networking, joining committees, and participating in groups like the Young Professionals Network and the Women’s Council of Realtors, he built a strong foundation.
Career Highlights and Achievements
Seth’s determination has led to remarkable achievements. In his first full year in real estate (2021), he was named the #3 individual in production and gross commission income at his brokerage, which had over 100 agents. Competing against seasoned professionals, this accolade cemented Seth’s status as a rising star.
By 2022, Seth had transitioned into leading a team and working on high-profile projects, including new construction developments. Collaborating with developers from New York and being selected for prestigious recognitions, such as being featured on Apple News and TV, marked significant milestones in his career.
Despite these wins, Seth remains humble. “I don’t think I’m much different from where I started,” he reflected. “I just keep putting in the work.”
Seth’s journey is far from over. Now leading a larger team, he continues to evolve as a professional while staying true to his values of authenticity, kindness, and persistence. His focus on personal growth—through therapy, hypnotherapy, and practices like Reiki—has helped him develop a deeper understanding of human connection, which he brings into his work.
As Seth puts it, “I believe everything happens for a reason. If something is meant to be, it will be. If not, there’s always another opportunity waiting.”
For Seth Rochefort, real estate is more than a career—it’s a calling. With his unwavering dedication to his clients and his relentless pursuit of excellence, the future looks brighter than ever.
Sabrina Stocker is an Executive Producer at Grit Daily TV and Editor-at-Large at Grit Daily Group. Based in Los Angeles, she is originally from the UK and has a storied career in the events and awards business.
