Miami’s real estate market has long been defined by strong demand, high-end development, and shifting investor priorities. While historically known for its luxury condominiums and waterfront estates, the region has seen an increasing focus on multifamily developments and integrated communities, particularly in areas like Doral, where economic growth and population expansion have fueled residential demand.
“Miami’s real estate landscape is constantly evolving, and success comes from anticipating what buyers and investors want next. At Shoma Group, we focus on creating properties that blend luxury with long-term value, ensuring we stay ahead of the market,” said Stephanie Shojaee, President of Shoma Group.
Amid these trends, Shoma Group, a leading South Florida real estate firm, has played a significant role in shaping Doral’s residential market. Under Masoud Shojaee’s leadership, with Stephanie Shojaee playing a key role in marketing and sales strategy, the company has successfully positioned and sold high-end properties that cater to the evolving expectations of homeowners and investors alike.
Some of its most notable projects — Oasis Park Square, Sanctuary Doral, Contempo, The Manor, The Flats at CityPlace Doral — offer distinct insights into Miami’s luxury real estate landscape, illustrating both the strength of the single-family home market and the increasing value of stabilized multifamily assets.
While Doral has been a key market for Shoma, the company’s vision extends far beyond, with a strong push into emerging luxury markets such as North Bay Village, where Shoma Bay is leading the transformation of the area into a premier residential destination. The project is the first major luxury condominium development to be launched in the city, positioning North Bay Village as Miami’s next waterfront hotspot.
Oasis Park Square was a standout development by Shoma Group, combining cutting-edge architecture with modern luxury in the heart of Doral. From its inception, the project was designed to appeal to discerning buyers seeking exclusivity and style. Shoma’s strategic marketing amplified that vision, elevating the brand and capturing the attention of high-end buyers who saw more than just a home — they saw a lifestyle.
“Oasis Park Square was a standout development from the start — beautiful design, prime location, and quality construction. But what truly elevated its success was how we brought it to market. Our marketing didn’t just sell homes; it sold a lifestyle. By telling the right story and highlighting the community’s unique appeal, we ensured that buyers connected with the vision behind Oasis Park Square,” says Stephanie Shojaee.
The community’s integration with CityPlace Doral, a 300,000-square-foot lifestyle center, adds further appeal, offering residents direct access to dining, shopping, and entertainment options. While the homes were individually sold rather than part of a single portfolio transaction, Oasis Park Square remains a key example of how luxury residential development in Doral has evolved to meet the demands of buyers looking for both exclusivity and urban accessibility.
Unlike Oasis Park Square’s focus on private homeownership, Sanctuary Doral was developed as a luxury multifamily rental community. The 226-unit apartment complex, completed in November 2020, was fully leased within eight months, reflecting the strong demand for high-end rental options in Doral.
Under Stephanie Shojaee’s oversight, Shoma Group positioned Sanctuary Doral as a high-value asset in Miami’s competitive rental market. The property’s one- to three-bedroom apartments featured premium finishes and resort-style amenities, making it attractive to both tenants and investors.
In October 2021, Sanctuary Doral was sold to Avanti Residential for $102.5 million, marking one of the area’s most significant multifamily transactions at the time. The sale, which amounted to $453,539 per unit, underscored investor confidence in Miami’s rental market, particularly in stabilized, high-occupancy properties. Sanctuary Doral continues to operate as a luxury rental community under Avanti’s management.
Expanding Shoma’s Impact: Shoma Bay and Shoma Village
Beyond Doral, Shoma Group is leading the transformation of North Bay Village with Shoma Bay, a luxury waterfront view condominium development that signals the city’s evolution into a premier residential hub. Shoma was the first developer to launch sales in the area, recognizing its potential as Miami’s hidden gem. The project is designed to set a new standard for high-end living in this rapidly emerging neighborhood, with state-of-the-art amenities, waterfront views, and an emphasis on lifestyle-driven luxury.
Additionally, Shoma has continued to pioneer new markets, with Shoma Village in Hialeah standing as a testament to the company’s forward-thinking approach. The residential portion of the multifamily rental project was recently sold for an undisclosed amount, while Shoma retains ownership of the retail component. This deal highlighted the strong demand for upscale rental communities in historically overlooked areas while allowing Shoma to continue shaping the area’s commercial landscape.
The success of Oasis Park Square and Sanctuary Doral reflects broader trends in Miami’s evolving real estate market. The region’s strong population growth, corporate migration, and demand for high-quality housing continue to shape investment strategies, whether in luxury single-family homes or multifamily rental communities.
For Stephanie Shojaee, these projects illustrate a strategic approach to real estate development, balancing design, branding, and investment appeal. While Oasis Park Square remains a sought-after residential enclave and Sanctuary Doral’s sale demonstrated the value of well-positioned multifamily properties, Shoma Bay represents the company’s next major milestone in Miami’s luxury real estate market.
“We’ve always taken the lead in identifying the next great neighborhoods before they become the obvious choice. That’s why we were the first to bring luxury condominiums to North Bay Village with Shoma Bay. Just as we saw the potential in Doral and Hialeah, we’re excited to be shaping the future of this waterfront city,” says Stephanie Shojaee.
As Miami and Doral continue to attract buyers, renters, and institutional investors, developments like these highlight the intersection of real estate strategy, market demand, and long-term value creation in South Florida’s dynamic housing landscape.
Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.
