Tecton, a multifunctional health products company that has developed the world’s first high-dose exogenous ketone, is disrupting the health and wellness industry, becoming one of the fastest-growing ketone technology companies in America. Mike Chesne, a retired US Army Special Forces combat medic, and Udaiyan Jatar, a former Coca-Cola executive, co-founded the business. After eight years of R&D, they launched their first ketone hydration beverage product in early 2023. The company is currently amid a Series A raise, having already secured $5.5 million of its $10 million goal from current investors.
What Are Ketones, and Why Do They Matter?
Ketones are chemicals the body produces when it breaks down fat for energy. Considered the 4th macronutrient, they act as an alternate source for your body’s energy needs. Almost all organs in your body can use ketones as a source of energy. Ketones help us increase endurance, improve mental focus, and support muscle recovery after strenuous activity. We need them to live, and yet most of us are deficient! In the past, the only way to get these benefits was through a keto diet. With Tecton, you can safely achieve many of these benefits without strictly adhering to the diet.
According to Mike Chesne, “Tecton’s cutting-edge exogenous ketone (a nature-identical ketone made outside the body) can give you many of the same benefits as the “keto diet” without drastically reducing carbohydrates. Our proprietary formula makes it the only ketone ester in the world that is safe and palatable at high amounts for everyone, ranging from elite athletes to children and the elderly.”
An Energy Drink Without the Caffeine
Tecton’s sugar and caffeine-free products contain various levels of exogenous ketones. Exogenous ketones can help suppress appetite if consumed 30 minutes before a meal. Tecton’s drinks can be consumed during a fast (without breaking it), and you can drink Tecton’s beverages to extend an intermittent fast. You can have 2-3 cans a day, as each can keep you in ketosis for up to 4 hours.
The company has a vast range of brand ambassadors and influencers who use and celebrate the brand, including elite athletes and fitness coaches like Steve Uria, leading medical experts such as Dr. Kevin Foley, the former Chief of Neurosurgery at Walter Reed and current Professor and chairman of Semmes-Murphey Clinic, nutritionists, and veterans.
Series A Announcement
The company is looking to scale production, expand its team, and fuel innovation, so it’s seeking additional funding.
Speaking about its Series A efforts, CEO Udaiyan Jatar states, “Our proprietary ingredient is a great platform for Tecton and our licensees to meet massive unmet needs like weight management, metabolic health, etc., across the food & beverage industry, medical foods, and drugs — the total addressable market is well above $175 billion in the US alone. Our business model is not capital-intensive and can drive significant growth in the health & wellbeing space. The initial market response is encouraging as we achieved the #1 position within Amazon’s RTD ketone space within five months of launch.”
The applications of Tecton’s technology include dietary supplements (we have licensed this to Thorne on a non-exclusive basis to reach their 45K plus medical practitioners), medical foods, and drugs.
Investors are invited to purchase up to 225,000 shares in Tecton at $20 a share at a minimum investment of $200,000.
Tecton’s mission is to leverage the power of business to improve people’s health and well-being. The company has committed 1% of revenue to nonprofits that help disabled veterans put their lives back together.
To learn more about Tecton, check out its website.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
