The beauty industry is not just run by big companies nowadays, YouTube and Instagram beauty influencers are creating their brands and boosting brands their own social media channels. For this...
Read moreArtificial intelligence, machine learning, neural networks – machine learning is leading to an array of complex business solutions for the web-connected world. For many smaller businesses and brands, these...
Read moreInfluencers have never been “one size fits all.” It’s not just a matter of different audiences, either. Sure, brands need influencers with audiences that align with their own target consumers,...
Read moreBy Stacey Hanke You may not be as influential as you think you are. This may be a bold statement, especially because you don’t know me. But what if I’m...
Read moreOne of the greatest challenges we face in influencer marketing is wading our way through the pools of bullsh*t fake influencers. Now don’t get me wrong, I don’t blame this...
Read moreInstagram is the most prominent social media platform there is, and it makes you wonder what is the formula for Instagram influencer success? As the digital age grows, more and...
Read moreAs Instagram has become one of the most popular platforms for sharing branded content, the issue of driving users from Instagram to a website has become more prominent. Instagram does...
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